Fashion Week Studio NYC
Castings, fittings, showrooms, and lookbook shoots during the February and September peaks.
Event blocks from $495 / 3 hr · Meeting blocks from $295 / 3 hr
Pop-up Space NYC
Run your pop-up shop, sample sale, or brand activation in a Garment District studio at 545 8th Ave, from $295 for a quiet 3-hour showroom block or $495 for a 3-hour event block. Two blocks from Penn Station with freight load-in coordination, blank flexible floors, and a BYO setup that lets the brand own the room.
Overview
A blank floor in the middle of the fashion trade.
Match Studios rents Garment District floors at 545 8th Ave as pop-up space for activations, sample sales, press previews, and showroom days — from $295 for a 3-hour showroom block or $495 for a 3-hour event block, two blocks from Penn Station. The value is the location and the blankness: a room among the showrooms and ateliers that anchor market week, with freight load-in and no fixtures fighting your brand's look.
Who it's for
Brands that need a room, not a retail lease.
A pop-up is a bet on a moment — a launch, a season, a buyer window — and a year-long storefront lease is the wrong instrument for it. Match Studios gives brands a bookable floor for the days that matter: a weekend sample sale, a press preview during market week, a buyer-appointment day, an influencer shopping event, a short retail pop-up. You get a central, findable Midtown address for the length of the booking, then hand it back — no lease, no build-out, no long-term commitment.
Brand activations and product launches
Sample sales, trunk shows, and warehouse-style sales
Press previews and editor appointments
Buyer and wholesale showroom days
Creator and influencer shopping events
The Garment District advantage
Steps from the showrooms, buyers, and press.
Location is the whole pitch for a pop-up, and 545 8th Ave sits inside the fashion trade rather than adjacent to it. The Garment District packs showrooms, ateliers, fabric houses, and fashion offices into a few blocks, which is exactly why market weeks and sample-sale season concentrate here — the buyers, editors, and stylists you want are already in the neighborhood. Two blocks from Penn Station, the location is also easy for out-of-town buyers and press to reach without a subway transfer.
Among showrooms, ateliers, and fashion offices
Two blocks from Penn Station and Moynihan Train Hall
A/C/E under 8th Avenue for citywide access
Walkable for buyers, editors, and stylists already in the district
Load-in and setup
Freight-friendly for racks, cases, and fixtures.
A sample sale is a logistics problem before it is a sales event, and the building is built for load-in. Elevator access with freight coordination handles garment racks, production cases, display fixtures, and outside rentals — share your load-in list before the date and freight timing, floor protection, and arrival are arranged. The floor itself is blank on purpose: no house fixtures to work around, so your racks, tables, signage, and displays define the room. Full blackout capability in Studio 1720 lets you control the lighting for a launch mood, and the after-event cleaning service ($149) resets the floor when you pack out.
Event Space Midtown
The full menu of event formats across both studio floors.
Commercial Photography Studio
From $99/hr
Pair the pop-up with a lookbook or product shoot in the same building.
Space and pricing
Two floors, priced by the block, no revenue share.
Studio 1720's 1,850 sq ft hosts up to 60 guests for a busy activation with room for racks, a checkout zone, and mingling; Studio 2110's 750 sq ft suits intimate buyer appointments and trunk shows. Pricing is a flat block — from $295 for 3 hours, $495 for an event block, $770 for a full day — with none of the revenue share or F&B minimum that storefront pop-up deals often carry. Add tables ($10), chairs ($3), TVs ($20–35), and a speaker ($40) as the activation needs them.
Studio 1720
From $99/hr · up to 60 guests
The larger floor for busy activations, launches, and sample sales.
Studio 2110
From $82/hr
The boutique floor for buyer appointments and press previews.
Full pricing
Every block, tier, and add-on price on one page.
Service details
A blank floor in the middle of the fashion trade.
Best for
- Brand activations and product launches
- Sample sales and trunk shows
- Press previews and buyer appointments
- Showroom and market-week days
- Influencer and creator shopping events
- Short retail pop-ups and members' previews
Available
- Blank studio floor — 750 sq ft (Studio 2110) or 1,850 sq ft (Studio 1720)
- Garment District location among showrooms, ateliers, and buyers
- Elevator and freight load-in coordination for racks and cases
- Natural light plus full blackout capability in Studio 1720
- Optional tables ($10), chairs ($3), TVs ($20–35), and speaker ($40)
- Wi-Fi and after-event cleaning ($149) available
Booking flow
How to book a pop-up.
Step 1
Choose your floor
Studio 2110 for appointments and previews, Studio 1720 for busy activations up to 60, then a block that covers setup and teardown.
Step 2
Plan the load-in
Share your rack, case, and fixture list so freight timing and floor protection are coordinated before you arrive.
Step 3
Build the room
Add tables, chairs, screens, and a speaker at checkout, and set your displays — the floor is blank for a reason.
Step 4
Run and pack out
Host the activation, then pack out or add the $149 cleaning service to reset the floor for you.
FAQ
Pop-up space NYC FAQ
How much does a pop-up space cost in NYC?
Short-term pop-up and retail space in Manhattan varies widely, and daily rates run into the thousands in prime storefronts. Match Studios prices by the block instead: a 3-hour showroom/meeting block starts at $295 in Studio 2110, a 3-hour event block at $495, and a full 8-hour activation day at $770 — with no revenue share or F&B minimum.
Why is the Garment District good for a pop-up?
545 8th Ave sits in the Garment District among showrooms, ateliers, fabric suppliers, and fashion offices, two blocks from Penn Station. That puts buyers, editors, stylists, and production teams within walking distance — the same reason the neighborhood anchors market weeks and sample-sale season.
Can I load in racks, cases, and display fixtures?
Yes. The building has elevator access with load-in coordination for garment racks, production cases, fixtures, and outside rentals — share your load-in list before the date so freight timing and floor protection are arranged. Larger or cart-heavy load-ins may need advance building approval.
Can I brand the space and set up my own displays?
Yes. The floor is deliberately blank so the brand owns the look — bring racks, tables, signage, and displays. Anything that marks walls or floors, requires installation, or involves adhesives needs advance approval, and the after-event cleaning service ($149) resets the room for you.
How many guests can a pop-up hold?
Studio 1720 hosts up to 60 guests across 1,850 sq ft for busy activations and launch events with room for racks, a checkout zone, and mingling. Studio 2110's 750 sq ft suits intimate buyer appointments, trunk shows, and press previews where a controlled guest list matters.
Can I run a multi-day pop-up or market week?
Consecutive-day bookings can be arranged subject to availability — useful for market weeks, multi-day sample sales, and buyer appointment schedules. Ask early for February and September, when fashion-week demand for Garment District floors peaks.
Ready to book?
Reserve the studio or build the crew around your shoot.
Choose your date, select your booking type, add production support, and confirm online.