Studio 1720 · A contemporary womenswear brand
A Two-Day Fashion Lookbook Shoot
A contemporary womenswear brand shot a two-day lookbook in the 1,850 sq ft Studio 1720 in the Garment District, using both sets, wardrobe and hair support, and a digikit review station to keep two days of looks organized.
The setup
What was used.
The brief
A contemporary womenswear label needed a full season's lookbook shot over two days — dozens of looks, a consistent aesthetic across both days, and client-ready selects the brand's team could review on set. The practical challenge with a multi-day lookbook is continuity: day two has to match day one, and the volume of looks makes it easy to lose track of what has and hasn't been captured.
The setup
Studio 1720's two distinct sets let the team run looks in parallel and keep a consistent lighting design across both days. Being in the Garment District meant garment racks and outside rentals loaded in through freight without a cross-town haul, and the brand's stylists worked from the in-studio hair and makeup station. A digikit review station handled tethered capture so the client could approve framing and styling live, and the file organization kept two days of looks named and sorted for the retoucher rather than becoming a folder of unlabeled frames.
How it ran
The two-set layout meant the crew could reset one look while shooting another, which is what kept a high look count moving across two days. Live client review on the digikit meant approvals happened on set instead of in a week of email, and the consistent lighting across both days meant the final gallery read as one shoot rather than two. Everything was captured, reviewed, and handed off organized for post.
Takeaway
On a multi-day lookbook, a tethered review-and-organize workflow is worth more than an extra light — continuity and clean file handoff are where volume shoots usually fall apart.
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